“Everyone on the counter would get one, and I’d be like, ‘That’s not the right shade for me,’” she said.
So she spent four years earning an applied chemistry degree in cosmetics and set out to make the colors she wanted to see in beautiful packaging, inspired by her love for hip hop.
Two years ago, she launched MDMFlow handmade rose-scented lipsticks in shades like juicy orange, emerald green and brilliant blue, sold in gold-colored aluminum bullet casings.
“It’s not Halloween makeup,” Florence told the NY Times. “These are colors people can actually wear.” Milkshake, a blueish-pink named after that wildly popular Kelis record, is frequently sold out. So is a bright blue called Mas Marina.
MDMflow, so named because it was the only version of Florence’s nickname, Madame Flow, still available on Twitter, is now sold at Topshop Oxford Circus, Colette in Paris and online for us American lipstick lovers at Nasty Gal (where the lipsticks cost $18 each).