Yesha Callahan

JCPenney Has Bieber Bang & Interracial Advertising Fever

While I’m working, I’m usually either doing one of three things: K5

  • Chatting on Google Talk
  • Shopping
  • Shopping

Today included all three. Go figure.  As I’m looking for a dress to wear for my birthday party Friday night at Lounge 310 in NYC (for all the stalkers out there), I stumbled across JCPenney’s website.  The first thing I thought to myself was, “Wow they have Justin Bieber modeling for them”, then as I looked closer, I realized it wasn’t Justin Bieber, just a doppelganger with Bieber bangs.  I clicked through the site and actually found a cute dress that I’m picking up after work.  Somehow I clicked back to the homepage and it was only then that I noticed the little black girl with the Bieber banged doppelganger.

Ten years ago “post-racial” advertising wasn’t something that was prevalent in print media or even on television ads in the United States. Sure, it may have always existed in certain European countries, but as much as the U.S wants to seem all  “We Are The World”, every one pretty much knows it’s not how it is. As a person with a diverse background who’s been in relationships with men from various ethnic backgrounds, I smiled when I saw the ad for the second time around.

Kudos to advertising/marketing team working with JcPenney and recognizing the fact that even little black girls like the Justin Bieber doppelganger banged look!

  1. August 3, 2010 - Reply

    I think that’s an adorable ad!

    • August 3, 2010 - Reply


      Very cute!!!

  2. August 3, 2010 - Reply

    I agree… I, too, enjoy seeing ads like this. Not only because someone has finally learned that they need to “appeal” to all ppl, BUT because THIS is realistic.

  3. August 5, 2010 - Reply

    I so agree that it’s realistic that our children attend school with all cultures.

  4. January 6, 2011 - Reply

    Oooh, you’re such an inspiration. I love this blog!

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