Yesha Callahan

Garbage Radio Advertising That’s Polluting The Community

wkys31762704_std

I enjoy listening to music as much as the next person, but to be without an ipod, is almost like being without a limb. It became an extension of me. Wherever I went, my ipod was there by myself. When I lost my most recent ipod and 80 gigs worth of music, a part of me died. I knew before I purchased a new one, I would either have to deal with constantly rotating my 6 cd changer in my car, or subjecting myself to the radio during my morning commute.  Needless to say, for the past several months, I’ve been doing a little of both.

During my commute, I’m usually listening to The Russ Parr’s Morning Show on 93.9 WKYS. His morning show is usually good for a laugh or two, especially when he does his music parodies & voice imitations.  Also, every once in a while they’ll play a good rush hour mix by their DJ. Usually after 15 minutes of their usual music rotation, I’m ready to find something in my cd changer to listen to.  At least with my cd changer, I won’t have to subject myself to slew of advertisers Radio One chooses to sell airtime to.

During most commercial segments on 93.9 WKYS, no matter what time of day, you’re guaranteed to hear either a pay day loan commercial, debt consolidation, or a credit repair scam. The garbage they’re marketing to their URBAN community is straight vitriolic, and is buyer beware at it’s best. Why would you want to push pay day loans & companies that offer services to further aid in people obtaining more debt in these days and times?

According to Credit.com pay day loans ARE NOT the way to go:

It is crucial that you repay a payday loan as soon as possible. Many people get into trouble with these types of loans when they are unable to quickly repay the debt. If you can’t repay the loan at the end of the term, you’ll be charged expensive additional fees. It is very costly to be stuck in a payday loan cycle for a long time and can lead to larger financial problems. Payday loans are also much more expensive than other methods of borrowing money. In most cases the annual percentage rate (APR) on a payday loan averages about 400%, but the APR is often as high as 5,000%. A standard credit card has an APR of 12% and a standard loan APR is around 7%. If possible, it is better to use a credit card or tap into your savings in the event of an emergency.

So basically, most people end up owing more back then they borrow, and usually fall into ‘pay day loan’ hell. That’s definitely something you want to market to your urban listeners. As my fellow blogger, Cuvy Girl Chronicles said, “yep, it’s the equivalent of advertising lottery tickets and malt liquor“.

Let me not forget the debt consolidation & credit repair scams, I mean, ‘commercials’ that also pollute the airwaves.  Why are they once again marketing bogus opportunities to people?  For the record, there is no such thing as ‘credit repair’. There’s not a company out there that can wipe out the negative issues on your credit report. If you have ‘errors’ on your credit report, it’s just as simple as writing the credit reporting companies and getting it resolved on your own, although it may take time, it is FREE. Unfortunately, I’m sure there are people who were/are desperate enough to actually pay these companies for something they can easily do on their own if they contact their creditors.

I totally understand that the airwaves aren’t free, and advertising is what funds the majority of its costs, but when should a company be held responsible for what their advertisers are selling? In these economic times, it would make sense to have advertisers that are promoting economic stability, instead of economic decline, particularly in the urban areas where Radio-One makes the majority of their profits!

Up until I made a conscientious effort to pay attention to the radio adverstising, I thought the music was already hard to swallow and listen to. So until I get another Ipod, it’s back to listening to whatever I choose to put into my cd changer, because I refuse to listen to any  more garbage radio music & the horrible  advertising that goes right along with it.

  1. March 25, 2009 - Reply

    Wow, and I thought I was the only one who noticed their brand of advertising! They truly should be ashamed of themselves!

  2. March 25, 2009 - Reply

    I dont’ expect anything else from that station. Hence, why I stopped listening to it a long time ago!

  3. March 25, 2009 - Reply

    I have certain segments i have to hear in the AM… the horoscopes, the gospel selection of the day (lol i used to crack on my mom for going to wkys for the gospel song…it used to crack me up! umm now i’m doing it.) lawd i fall out anytime they do the barack obama impersonation!! their celeb gossip is so behind if you are a blog reader..
    http://dcfab.thefabempire.com/2009/03/25/pic-recap-raphael-saadiq-at-the-930-club/ *sniffle, sniffle*

    • March 26, 2009 - Reply

      @kia

      I was at that concert 🙂
      Their gossip is just a rip of from the websites. The horoscopes are pretty funny, but I’m no longer a listener, I’d rather listen to NPR in the mornings.

  4. March 25, 2009 - Reply

    i know you asked for people in your area to comment and I’m not but i thought I’d share my opinion on this.
    nothing makes me more than turning on a radio station and hearing payday loan commercials. no matter what station it is. I think it is a disservice to their listeners to promote such garbage.
    i recently heard a statistic that there are more payday loan places in America than there are McDonalds… sad huh? i also heard that there is someone somewhere in Washington working on legislation to put more regulations on these payday loan places/predatory lenders that rob their customers.
    Anyway… yeah this outrages me just as much as you. I personally think these places should be illegal (and not just because 5 years later i am still recovering from the trouble they got me into).

    • March 26, 2009 - Reply

      @qb

      Of course there are more of them than McDonalds, they’re millions of them online! They’ve been working on their lending practices for years and nothing has been done as of yet.

  5. March 26, 2009 - Reply

    I thought it was me! It’s shameful the products that are marketed towards an “urban” audience. On one of the local dance (read: white) stations, I heard plastic surgery commercials, an ad for the local university and home improvement information. Now I don’t listen to this station regularly (but flipping through stations I head Prince-what can I say?), but the tone was lighter. No Metro PCS commercials, check-into-cash locations or Heald College announcements.
    I find myself listening to XM radio for the old school hip hop-no horrible commercials and “stanky leg”!

    • March 26, 2009 - Reply

      @shannon

      Hmm, I can’t say that I’ve heard home improvement on any urban stations in my area, but you are right, I have heard plastic surgery commercials on the ‘mainstream’ stations. It’s amazing what market research can come up with. Stanky leg, I did not know until recently that it was a real song! And yes, I heard it on WKYS…lol

  6. March 26, 2009 - Reply

    I used to work for a payday loan place. They were the devil. Talk bout unethical. Took me all of a month to get out of that place.
    What turns me off alot more is the ads for abortion clinics and clinical trials. Make me vomit in my mouth Do you hear this ish on the surburban stations? nope.

    • March 27, 2009 - Reply

      @phyaflyjones

      Ohh I remember hearing the abortion clinics on the stations in the NYC/NJ area!! You are absolutely correct, do they still play them??

  7. March 27, 2009 - Reply

    I must say, this is quite the blog post. I never thought too much of the type of advertising going on for the local hip hop station where I live. Nonetheless, you’re right. It is a bunch of crap. Then again, the people who own and run these radio stations usually aren’t that “urban”. Of course they’re going to approve anything that pads the bottom line.

    • March 27, 2009 - Reply

      @Slim Jackson

      You are correct, 90% of the time they aren’t urban & they don’t have to go home & listen to that sort of advertising on the stations they listen to I’m sure.

  8. March 27, 2009 - Reply

    Great Rant!
    But it’s kinda like the Barbazon commericals of the eighties that promised to teach you how to model, then set you up with people to hire you after you paid thousands of dollars. What about height, weight, talent, photo presence, size? Hustles and scams are part of capitalism. These stations are in the business of Captialism or why else would you promote the things they do knowing the current state and the past state of things concerning our people. Music advertising Liquor and Weed. And not play songs about Black empowerment and Black Responsibilty. WOW!
    Jaycee

  9. March 29, 2009 - Reply

    I hate the radio. Except for NPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: