Yesha Callahan

This Company Wants to Help Pay For Your Wedding, But There’s a Catch


Weddings can be super expensive. Between buying the perfect dress, securing a dope venue, and feeding guests, getting hitched can easily cost couples tens of thousands of dollars. While many go into serious debt trying to pull of the perfect wedding, one Seattle-based startup is ready to give folks some free cash for their big day.

According to SwanLuv, “Everlasting marriage deserves to be rewarded,” and the company is giving couples up to $10,000 for their dream wedding.

The catch? While the gift comes free of charge, if couples get divorced they have to pay the money back…with interest.

Though some people will think SwanLuv is betting against marriage (or profiting from divorce), the startup says they’re really hoping couples mate for life, like the company’s namesake, the swan.

SwanLuv will dole out wedding cash for couples by using “100% of the money collected from members who are later divorced.”

The company hasn’t officially launched yet, but a handful of couples have already reaped the benefits.

Getting married soon? Head over to the SwanLuv site to learn more. 

  1. December 17, 2015 - Reply

    They’ll go bankrupt before they collect enough interest to stay afloat unless they have something else going for them

  2. December 17, 2015 - Reply

    How horrible. You know there is more to this catch. They are probably going to pick couples that seem to have issues before marriage (shot gyn wedding, precious infidelity, etc).

    • December 18, 2015 - Reply


      It wouldn’t surprise me if they also instigated the divorces, creating
      problems after surveying the potentials and getting inside knowledge of

  3. December 17, 2015 - Reply

    Let the buyer beware

  4. December 17, 2015 - Reply

    In a society where many people are out to make a money at all costs (while we have record income inequality. We have the suffering of the poor and the shrinking middle class), this is not surprising. It’s disturbing to a degree, but not shocking. The program is risky too since divorce rates are now in about 50 percent in America. People have the right to be involved in this program, but I won’t be involved in it if I was soon to be married.

  5. December 18, 2015 - Reply

    Yeah, I hope that there are exceptions to this catch, otherwise they’ll be in a lot of trouble with human rights groups.
    But I’ll pass, thank you. I’d rather have a simple wedding with 10 people and a nice dinner after that. Cheap, easy and I don’t have to worry about interest rates.

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