The debate on gender equality is continuing to heat up and Target is doing their part to add to the conversation.
The retail giant recently announced plans begin removing gender-based labeling from several sections in their stores including bedding, toys and entertainment. The change will mainly affect children visiting the store but will no doubt end up impacting adult shoppers as well. According to a statement from Target, the decision to do away with gender-based labeling is in response to suggestions and consumer feedback.
As with most stores, Target says that the practice of using signs and labels to clearly identify each section in the store was done to make the shopping experience easier for customers. However, they say that they now realize gender-specific labeling is not necessary in many cases. Check out the statement in full below.
“As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary. We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”
While this announcement from Target is certainly a win for gender equality, it is also possible that shoppers will find shopping more difficult without the labeling when they “need” it most. For example, it’s not uncommon to go into a store in search of a specific item(s) and customers will now need to get into the practice of depending solely on their own knowledge of the item to find its’ location.
It’s also worth noting that this development comes on heels of the same-sex marriage legalization and in the midst of the transgender discussion beginning to heat up, so it’s difficult to tell whether the motive behind changes like these are really in support of women/girls being treated equally to men/boys, or whether the driving force behind it all is indirectly advocating for the LGBT community. Moreover, are the fights for these two causes (gender equality and LGBT rights) and communities equally important?
What are your thoughts on all of this, Clutchettes