Yesha Callahan

Rick Ross References Trayvon Martin In New Song & Responds To Backlash


Yesterday, on the second anniversary of Trayvon Martin’s death, a controversial lyric from Rick Ross’ new Mastermind album, has people side eyeing him once again.

Here’s the line from his track “Black & White”:

Too close to a ni**a as a mother**king bomb
Trayvon Martin, I’m never missing my target
B*tch ni**as hating, tell me it’s what I’m parking
Wingstop owner, lend me pepper aroma
Young, black ni**a, barely got a diploma

What does this even mean? Well, according to Ross, who responded to Vibe about the lyric, it’s not anything defamatory. But from other people’s perspective, target plus Trayvon, is a gun reference.

Here is Ross’ response to the backlash:

“It’s so important that today, on the two-year anniversary of the death of Trayvon Martin, we never forget that tragedy,” Ross says in a quote emailed exclusively to VIBE. “I’m never going to let the world forget that name. In my song ‘Black and White’ off Mastermind I say, ‘Trayvon Martin, I’m never missing my target’. There I’m reminding people that if you’re a black person or a person of any color for that matter in this country, you have to be accurate, whatever moves you make, stay accurate. Even when you’re walking down the street, playing music from your car, you have to stay on point.”

He continues: “Black men are being killed and their killers [are] beating the trial. It hasn’t been this much violence against black men since the ’60s. I am Trayvon Martin, we’re all Trayvon Martin. He was from South Florida. That could have been me or one of my homies. So, stay alert and never miss your target. Whatever that target may be. Getting out the hood, providing from your family. Stay sharp. Stay alive. Trayvon, Rest in Peace.”

You’d have to wonder how Martin’s parents feel about their son being mentioned in a rapper’s song who normally glorifies the lifestyle they wanted to shield their son away from.

  1. February 27, 2014 - Reply

    Yeah, ok. Considering that Trayvon Martin was, in fact, the target that woefully wasn’t missed, it definitely could have been worded better. The problem, to me, isn’t that a rapper mentioned in, but that it seemed to make light of it.

  2. February 27, 2014 - Reply

    Nothing to see here. The man explained his poetry.

    Glorify the lifestyle they wanted to shield their kid from, though? Their son didn’t die in a hip hop concert at freaknik. He was killed by a cowardly white neighborhood watchman in a white community.

  3. February 27, 2014 - Reply

    How disrespectful. I don’t see how any black man can complain about white racists when they are making albums filled with “n*gga” this and that, and then have the nerve to use somebody’s murdered son for entertainment value.

    And Rick Ross promotes killing and death of other Black men in his albums all the time, so he is being disingenuous when he says that more black men are being killed today than in the 60s. If he cared so much, he wouldn’t only complain when white men are doing the killing. How about all the black men being incited to kill by music made by the likes of Ross? I can’t respect him at all. Ross = idiot.

  4. February 27, 2014 - Reply

    it’s getting to where i feel like black folks need to make sure they trademark their loved ones names if ever something tragic happens just so assholes like rick ross, lil wayne, nikki minaj, etc won’t be legally allowed to try & turn your tragedy into they version of “art” so they can get paid without your permission and before you even done mourning. i’m sure trayvon’s family don’t need some crack slinging, corrections officer, rape singing fool tryna create some stupid homage to their kid AND make money off it. dead black kids ain’t poetry, and if you ain’t somebody like nina simone or bob marley or marvin gaye who were known to make music as a form of protest then sit your wack ass down with the fake activism. it’s insulting!

  5. February 27, 2014 - Reply

    “What does this even mean?”

    My sentiments exactly!

  6. February 27, 2014 - Reply

    Who wrote that for him?

  7. February 27, 2014 - Reply


    First Nicki Minaj and her depiction of Malcolm X, again we have to suffer another poor depiction, this time at the hands of Rick Ross. Both of which died publicly and tragically.

    An oh joy (do you smell the sarcasm I’m cookin’), all thus during Black History Month! Soooo why come do I feel neither Nicki or Rick are students of our glorious and yet bloody past? Hmm, could it be that neither one respects the dead or their families? Or the push for the almighty dollar rules all?

    But that’s just me though!

    I personally have had it, with the idiots of Hip Hop

  8. February 27, 2014 - Reply

    I am proud of Travon Martin standing his ground. Unfortunately that coward Zimmerman killed him for it. May he rest in peace and always be remembered for his courage.

  9. February 27, 2014 - Reply

    100% agree with Me’s comment.

  10. February 27, 2014 - Reply

    I cant tolerate, im embarrassed i was a fan back in da day!

  11. February 27, 2014 - Reply

    Sign this PETITION——to stop record companies and rappers from degrading blacks


    • February 28, 2014 - Reply

      @Malcolm Garvey

      I signed it Malcom.

  12. February 27, 2014 - Reply

    Kneegrow please…

  13. February 28, 2014 - Reply

    Rappers do nothing positive for society nowadays.

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