Yesha Callahan

Oprah Says “Sorry” Didn’t Mean For Her Switzerland Story To “Blow Up”


Dear Switzerland, Oprah Winfrey is sorry that her story about not being able to buy a $35k designer bag while received so much coverage. According to the Associated Press, Winfrey didn’t realize that a media frenzy would erupt after experiencing racism on her recent trip.

“I think that incident in Switzerland was just an incident in Switzerland. I’m really sorry that it got blown up. I purposefully did not mention the name of the store. I’m sorry that I said it was Switzerland,” Winfrey said

“I was just referencing it as an example of being in a place where people don’t expect that you would be able to be there,” she continued.

Although Swiss tourism apologized for the incident, Winfrey doesn’t feel that an apology was needed.

“It’s not an indictment against the country or even that store,” she continued. “It was just one person who didn’t want to offer me the opportunity to see the bag. So no apologies necessary from the country of Switzerland. If somebody makes a mistake in the United States do we apologize in front of the whole country? No!”

  1. August 13, 2013 - Reply

    Oh please…this was perfect opportunity to acknowledge that racism still exists and that it is EVERYWHERE

    And she just blows it off (so much for black empowerment)

    Get off your knees, Oprah.

  2. August 13, 2013 - Reply

    I had a feeling she was going to do this, try to minimize this incident. She likes to shy away from racial things. Like when she interview Gabby Douglas and she was talking about the racist she experience at a past gym. Oprah seemed to try to minimize what she was saying.

  3. August 13, 2013 - Reply

    I don’t think she id blowing it off but for to not think it wouldn’t be a big deal is very….naive at best.

    • August 13, 2013 - Reply


      Oprah is 60 years old and a BILLIONaire. She is hardly naive. She knows exactly what she’s doing and exactly what she’s saying. For instance, using the term “mistake.” That sales clerk did not make a mistake. She intentionally refused to show Oprah that bag. At least twice. Oprah is remembering who butters her bread and does not want to risk alienating a large portion of her core audience, thus she let the white store clerk off the hook.

      • August 13, 2013 - Reply


        What’s really sad is that a 60 year old black billionaire has to be concerned about ruffling white feathers.

      • August 13, 2013 - Reply


        Oprah also has enough influence to hurt the store business if she wanted too, what she did was isolate the incident to represent that indivdual and not the store while acknowleding racism is still alive especially to the folks who believes we live in a colorblind society. Buy because of her influence im surprise she didnt expect her “example” to turn into a big talk.

  4. August 13, 2013 - Reply

    Oprah, you mean to tell me that in a time of racial tension going on in the US, you didn’t know this story was going to erupt?

    Really Oprah? *raises an eyebrow*

  5. August 13, 2013 - Reply

    To acknowledge prejudices, bigotry and acts of racism, a celebrity isn’t needed.

    • August 13, 2013 - Reply


      But look at how much power they have. “Winfrey didn’t realize that a media frenzy would erupt,” but clearly it did, why, because she’s Oprah, and if I were her, I’d say sorry I’m not sorry. Oprah has a global platform, and like Nyala said “this was perfect opportunity to acknowledge that racism still exists and that it is EVERYWHERE,” and now it seems like she is almost apologizing for that…c’mon, Lady O.

  6. August 13, 2013 - Reply

    Wait, why is she apologizing? Black folks love apologizing for everything! I guess next, one of us will apologize for slavery…SMDH

    • August 13, 2013 - Reply

      @Sister Ashe


      I really wish she would have just left it alone and not said anything more about the incident. It wasn’t necessary for her to comment any further; just let the store clerk continue to be hung by her own words and deeds. I know she couldn’t care less, but Oprah’s apologist actions are really side-eye worthy. *smh*

    • August 14, 2013 - Reply

      @Sister Ashe

      @ Sister Ashe

      I want to SHARE the BEST “Hallmark” card I found with anyone of US who wants to apologize:

      “when you care to send only the Very BEST”:

      Thanks O!!!, as in Oscar Brown, Jr.

      h t t p : / / w w w .
      y o u t u b e . c o m / watch?v=GPPqe1TRh38

  7. August 13, 2013 - Reply

    I think her point of speaking about it was to show racism IS still prevalent. Her apology was to the store and Switzerland. Just like we hate when people generalize Black peple, she’s saying that the store and Switzerland shouldn’t be punished for ONE PERSON’S racists actions. Remember the lawsuit when Miss O said she wasn’t going to eat beef? She realizes that her name has weight and she usually uses it for positive means not to slander a store with one bad employee.

    • August 13, 2013 - Reply


      Lol, I knew she was thinking of that beef fiasco while she was saying this.

  8. August 13, 2013 - Reply

    I still say that although I certainly believe every word Oprah told was true, I think she mentioned the story as a tie-in to her new movie, “The Butler.” That story is about ordinary black people struggling in the face of racism, and the bag incident in Switzerland is about as close to ordinary as Ms. Winfrey can get at this point in her life.

    • August 13, 2013 - Reply


      Oprah always shares her experiences, a while back it was the Hermes bag and there was no movie out then.

      I honestly think it is because as a victim she had to be silent for so long that now she shares everything.

  9. August 13, 2013 - Reply

    Puhlease Oprah. Heller…your name is OPRAH. How could she not know this was going to blow up?

    And why is she apologizing? She should just accept the apologies from the Swiss and move on. The end.

  10. August 13, 2013 - Reply

    Why is she apologizing?

  11. August 14, 2013 - Reply

    I think that Oprah is doing the same thing the store clerk Is doing -absolving herself of any liability.She’s playing their game,she knows her name and word carry weight and the power both hold ,but she also knows she’s fair game for lawsuits so its smart for her to feign innocence and naïveté ,just as the store clerk is doing.You can only defend yourself against your enemy when you know his/her tactics and use it against them

  12. August 15, 2013 - Reply

    Someone needs to give Oprah the “I’ am sorry but not sorry…” poem. She should not be apologizing I get that she is only doing it in part because she doesn’t want to stereotype the store or the country or alienate her audience but the ONLY reason why the country and the store is saying something because it is Oprah, if this was an average incident do you think the whole country would be giving an apology…no. If you are going to say something stand by it, even if you don’t like the heat or the attention, especially if you were right in your speech.

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