Yesha Callahan

Jesse Lee Peterson Blames Black Racists For The Demise of Starbucks’ “Race Together”


In today’s “Anything to Stay Relevant” news, Jesse Lee Peterson is once again yapping off at the mouth and blaming Black ‘racists’ for Starbucks’ failed “#RaceTogether” campaign. The world’s number one self-hating Black man even directed his hate towards a well-known Twitter user because of her outspokenness against the campaign.

“When Black liberals say they want to have a ‘conversation’ about race, what they really mean is they want to continue blaming whitey for past racism and perceived ‘white privilege,’” Peterson wrote.

Peterson said that Black ‘racists’ hated on the campaign  “to squelch white people’s conversations, thereby creating frustration and anger in whites. Then they point out how racist whites still are…as a pretext to further control them and take more of their stuff.”

“Starbucks wants to encourage more discussions on race — great!” he said. “Let’s really have those conversations! We can start by discussing how angry Blacks have set race relations back 150 years!”

“White Americans have examined themselves and, for the most part, they have dropped the racism in their hearts and have overcome,” Peterson continued. “They’ve moved beyond judging people based on color and are gauging character instead. Instances of whites attacking blacks are so rare that Blacks have to manufacture them. But black-on-white violence is commonplace, though well-hidden by the media and Black ‘leaders.’”

He ended his rant by saying that Black Americans will “never be satisfied no matter how much white America appeases them” and urging them to “go within to seek the solution to what ails them.”

In Peterson’s post, he used attorney @ReignofApril’s tweet as an example:

In response to Peterson’s post Reign had this to say:

I take issue with Mr. Peterson’s characterization of my comments as both angry and representative of the African-American community as a whole. I am not angry at all, although I’m aware that this “angry Black woman” trope is trotted out all too often by those who are unable to engage in civil debate. On the contrary, I appreciate the effort Starbucks is attempting to make to further discussions about racism. However, while the intent may have been good, I believe the execution was poor. There were better ways to address this issue, and I would welcome the opportunity to speak with Starbucks executives about them. In addition, I speak for me, not an entire community or race as a whole. This is obvious since, while both Mr. Peterson and I are Black, we hold distinctly divergent views.

Calling me and others “Black racists” is a misnomer because racism is built upon systemic and structural inequality and discrimination. So while people of color can be bigoted or discriminatory, they cannot be racist. However, I wouldn’t expect Mr. Peterson to understand this since he believes Black people use the term “whitey,” as indicated in his screed.

It’s also unclear to me what “stuff” Mr. Peterson thinks Black people would be taking from whites, since not even free coffee was mentioned as part of the #RaceTogether initiative. Perhaps he meant welfare or another government program unfairly associated with people of color, but that would be wrong as well, since it is well documented that it is white people who make up the majority of the welfare rolls.

Most importantly, I believe it’s important that one not blame the victim, which is what it appears Mr. Peterson is doing. He states that it is Blacks who have set race relations back 150 years, as opposed to the reality of the daily injustice that Blacks and other people of color face daily merely for existing. Mr. Peterson states that white America has “dropped the racism in their hearts;” the DOJ report on Ferguson and countless examples around the country reflect otherwise. I’d be happy to have a #RaceTogether conversation with Mr. Peterson at the Starbucks of his choosing. We could begin with why he thanked God and white people for slavery.

Lastly, I’m not interested in squelching any conversation about race. However, I believe there is a time and a place for everything. As was reflected in my tweet, the time it takes for a barista to make my drink is not enough to truly discuss the racial divide in this country with the nuance that is required. Further, I do not believe that a barista with just a few months of “racial sensitivity” training is the best qualified to facilitate this discussion.

Maybe Peterson could learn something from the above comment, but then again, I doubt he’s able to listen to anyone’s opinion but his own.

Image Credits: Jesse Lee Peterson/Melanie Rubin

  1. March 24, 2015 - Reply

    And the cotton patch award goes to…Jesse Coon Lee!

  2. March 24, 2015 - Reply

    He’ll remember what’s what when Daddy won’t let his Little Princess date him–and I will laugh, laugh, laugh. The fool.

  3. March 24, 2015 - Reply

    Isn’t this the same sheep shit man that said blacks should thank the grace of god that Arabs and whites sold us into slavery? Um yeah he’s going to need several seats…better yet in his case he needs a cliff.

    • March 24, 2015 - Reply

      @Ms. Vee

      He said that? I have to Google him now..

      • March 24, 2015 - Reply


        Oh yes he did. He is the reigning king of Coons.

        • March 24, 2015 - Reply

          @Ms. Vee

          OMG. I got as far as what he said about Michael Brown (and noticed he is endorsed by Sean Hannity???), and couldn’t read anymore!

        • March 24, 2015 - Reply

          @Ms. Vee

          No one has taken his title yet. LOL.

        • April 11, 2015 - Reply

          @Ms. Vee

          Ms. Vee I had to come back to you. He was on Sean Hannity’s show saying people are “overreacting” to Walter Scott’s murder… The level of ignorance and his smug face is getting to me. While I never wish harm on anyone. Maybe one day he should experience what Black men go through at the hands of the police.

    • March 24, 2015 - Reply

      @Ms. Vee

      Yes, he said it.

  4. March 24, 2015 - Reply

    OMG…this man is insane. This is the SAME man who invited me on his show and said he doesn’t believe in “race mixing” and that mixed race children are genetically inferior. He can go sit down in a stadium.

    • March 24, 2015 - Reply

      @Chris Noactually Karazin

      Thats why he sounds so familiar! I double down on the coon bit now.

    • March 24, 2015 - Reply

      @Chris Noactually Karazin

      But yet he has mixed children. He believes that mixed people are inferior to blacks not white. He is the ultimate coon. He praises slavery.

      • March 25, 2015 - Reply

        @Ms. Vee

        He has MIXED CHILDREN! He’s the same one who said mixed unions shouldn’t exist! He’s the same one ragging on black women when he knocked up Becky and you mean to tell me they’re not even married.

        Look up; WTF? Worst and Most Racist Interview Ever! On Beyond Black And White. He shows his ass.

    • March 24, 2015 - Reply

      @Chris Noactually Karazin

      I feel bad for this dude’s mother.

  5. March 24, 2015 - Reply

    Who is this coon? I never heard of him before this thread.

  6. March 24, 2015 - Reply

    Um, there were many, many people (regardless of race and ethnicity) who weren’t quite comfortable with “Race Together”. I don’t think he was worthy of this young lady’s eloquent response. He seems like a waste of skin and air.

  7. March 24, 2015 - Reply

    Jesse Lee who? Who is this person? How does he support himself?

  8. March 24, 2015 - Reply

    Jesee Lee Peterson is worse than Tommy Sotomayor, and many people put together. He thanked God for slavery. He compared the Maafa to a bumpy plane ride. He said that stuff about the First Lady that I can’t repeat here and he relishes being called a traitor to his people. He’s a total disgrace. I have heard of him since 2005 when on C-Span that he actually said straight up that black people must love white culture. So, this man has been brainwashed with not only self hatred, but he loves the system of white supremacy.

    • March 25, 2015 - Reply

      truth, read my comment above. I think he’s a White man in black face. That might sound far fetched, but????

      He could also be a puppet being paid by various groups to be anti-Black.

      • March 25, 2015 - Reply



        There is no guy like him. He has said the same anti black propaganda for years. He is funded by white conservative foundations. He is in too deep now. I hope a miracle occurs do that he can wake up from his slumber of self hatred, but he is blatantly deceived.

        • March 25, 2015 - Reply

          truth, he’s gone. He’s been bought, and there is no turning back. I mean what normal person would say such things about his/her own people forgetting they are Black too. I mean, wacky bow bow to the 100th power!

          • March 25, 2015 - Reply


            He is truly sick and ditto to your comments. No real black man would say the things that he has said. Strong black people like Ella Baker, Malcolm X, and others are our real role models and heroes.

  9. March 24, 2015 - Reply

    He is Uncle Ruckus’s long lost brother!!!

  10. March 24, 2015 - Reply

    Black racist? That shows me how much he’s an idiot right there.

  11. March 24, 2015 - Reply

    the race together campaign was doom from the start. Come on, who’s really going to sit there, talking about race issues when they need to speed out the starbucks to go to work. If anything its going to cause people to get really p1ssed off.

  12. March 24, 2015 - Reply

    Clayton Biggums

    • March 24, 2015 - Reply

      @Mary Burrell

      Teach Sister.

  13. March 24, 2015 - Reply

    He is also Uncle Ruckus from the Boondocks

  14. March 24, 2015 - Reply

    well I don’t like Starbucks coffee anyway I prefer Dunkin Donuts coffee but for the

  15. March 24, 2015 - Reply

    Who is this nut?

  16. March 24, 2015 - Reply

    There’s no talking to, convincing or saving the likes of him.

    Boy, bye.

  17. March 25, 2015 - Reply

    You guys, I’m convinced this Jesse guy is a White man in black face. I really mean that OR he’s paid mightily nice by some White organization or what have you to be their mouthpiece.

  18. March 25, 2015 - Reply

    I wish people… In particular, Black people with a certain mentality would realize that it is going to take years…Many-many-many-many years to wash away the stains of white supremacy. And its not going to happen in my lifetime, I know this.
    If you go through the history of white supremacy in this country, from the first settlers to the moment when the Civil Rights Act was put into effect, it’s CENTURIES. Centuries of following a particular scribe, a tradition. Something that has been pass down from one aging family member to younger ones.
    Having a world filled with mixed babies and forcing integration on them will not magically make racism obsolete.

  19. March 27, 2015 - Reply

    Stephen fromDjango coon

  20. March 27, 2015 - Reply

    He is a reverend and believes in rebuilding the black family and black racism. He has a blog site

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