Yesha Callahan

Dove Hair Wants Girls (and Women) to #LoveYourCurls

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Dove Hair has launched a new campaign to help celebrate, inspire and encourage both women and girls with curly hair to love their curls.

The ‘Love Your Curls’ #loveyourcurls initiative aims on encouraging young girls of all backgrounds to be proud of their curly hair.

‘Love Your Curls’ campaign and film, which encourages women to celebrate, love and take pride in their curly hair. The ‘Love Your Curls’ film draws on a selection of unique stories that powerfully illustrate the relationship young girls have with their curls. As little girls, many struggle to accept their curls and wish they could change their curly hair to straight. Ultimately, the film reveals that if women with curly hair begin to celebrate all the things they love about their curls, young girls will be inspired to do the same. In fact, Dove Hair found that little girls are seven times more likely to love their curls if people around them do.


In a recent global study commissioned by Dove Hair, they found one in three women in the US have wavy to curly hair; however ‘straight, sleek’ hair is often portrayed as the traditional standard of beauty. Plus..

  • Only 10% of women in the US with curly hair feel proud of their hair
  • Only 4 in 10 girls with curly hair think that their hair is beautiful
  • Little girls are 7X more likely to love their curls if people around them do

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“At Dove, we recognize that there is a very complex relationship between a woman and her hair,” Rob Candelino, vice president of Unilever Haircare, said in the press release. “Our Love Your Curls campaign is intended to inspire millions of women to feel confident about embracing their natural curls. If women show the world just how much they love their hair, they will positively impact the next generation to do the same.”

Watch the ‘Love Your Curls’ film below:

  1. January 20, 2015 - Reply

    What a beautiful campaign! I love that they have little afro textured curlies in the print ad. All that being said, I’d like to read that ingredients on the products; that would determine whether or not I’d purchase, and of course a reasonable price point.

  2. January 20, 2015 - Reply

    Also, this reinforces the fact that the village around children matters. If we display self love, in it’s most basic form, the children around us will benefit.

  3. January 20, 2015 - Reply

    It’s kinda cute, but they’re just trying to make money (as usual). I don’t believe the hype. To maintain natural hair you just need a good conditioner, and those are super cheap, that’s about it!

    • January 20, 2015 - Reply

      @Tira Masu

      Thank you I was wondering if anyone else was going to know this. Doves marketing team is working overtime big deal. They’re just a business who puts out whatever message sells, they still make tons of money overseas for their lightening products so much for body image.

  4. January 20, 2015 - Reply

    Glad they are promoting the love of natural hair

    • January 20, 2015 - Reply

      @Mary Burrell

      I agree with you completely Sister Mary Burrell.

  5. January 20, 2015 - Reply

    I think some of the Dove campaigns have been great. That includes this one. I would have to see the ingredients before I purchased though.

  6. January 20, 2015 - Reply

    I love a campaign that encourages young people to love themselves for who they are and take care of what they have. You may not use their products but the point of the message is still valid. Love you and take of yourself.

  7. January 20, 2015 - Reply

    Hat tip to Dove they even had a campaign promoting body image when they were promoting their body wash a couple of years ago. It featured women of all ethnicities and different body shapes. I like that idea.

  8. January 20, 2015 - Reply

    This is an excellent campaign from Dove. All women and all girls have every right to love their hair. There is nothing wrong with curly hair at all. Certainly, the short film is very inspirational and important. Self-love and love for our neighbors are important ideals that make society better. We are a better people and a better community when we honor the precious human dignity found in all of us.

  9. January 20, 2015 - Reply

    Nice. Very nice.

  10. January 20, 2015 - Reply

    I love Dove campaigns, they promote healthy and positive self-body image. Would I buy their products? No. Too many chemicals but they are great none-the-less. So many curly girls, especially our little black babies need to see that we, as adults, love our curly hair and flaunt it so they won’t be ashamed.

    My friend told me that her son said that his baby sisters hair won’t be like the other little black girls in his class because, she (his mom) has straight hair (a weave). Her kid is 9 and he’s never seen his mother’s natural hair.

    • January 22, 2015 - Reply


      *Raising hand*
      How do you hide your hair from people who live under the same roof for NINE years? Heck, my white roommates in college saw everything I did. I guess she stays in the stylist’s chair! I can’t afford that! Even when I could, you have to take those braids down eventually! I was going to say that my son had never seen my mom without her wig, but that’s not true. He has (very infrequently) seen her hair. She’s a breast cancer survivor so she’s still recovering.

  11. January 21, 2015 - Reply

    I DO love my curls, what I don’t like is that section of hair right in the crown that REFUSES to CURL no matter WHAT I DO. Urgh!! So when you see me with a curly pony tail PLEASE stop asking, “Why don’t you ever wear your hair down curly?” I HATE THAT ISH. 🙂

    • January 21, 2015 - Reply


      That was my problem too I think it was the hair dye that did it. Its gotten better though because of weekly deep conditioning treatments!

      • January 21, 2015 - Reply


        Its never been dyed, but it is dry as the desert! I cowash it a lot, but the middle. Smh.

        • January 21, 2015 - Reply


          Have you considered protein treatments? That might help too. I found that usually the crown area problem was like you said dryness or damage related. Deep conditioning helped with dryness and protein helps the strands.

          • January 21, 2015 - Reply


            I’m gonna try that. It’s funny because that part of my hair is the most coarse and the most fragile at the same time.

            • January 21, 2015 - Reply


              Oh that will def help then. Aphogee is a popular choice but if you want something more natural there’s also hydrolyzed wheat protein treatments on amazon!

            • January 22, 2015 - Reply


              Anonin gave you good recommendations! I alternate between bi weekly protein treatments and deep conditioning.

              • January 22, 2015 - Reply


                I was wondering where you were at! Lol

  12. January 22, 2015 - Reply

    I’m all for self love. Dove’s marketing is positive and appealing to the community. I approve!

  13. January 22, 2015 - Reply

    They sell skin bleaching products. Don’t fall for it.

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