Yesha Callahan

Rihanna Becomes The First Black Woman to Ink Dior Deal


Rihanna has made fashion history by becoming the first Black spokeswoman to represent Dior.

As Dior’s new spokeswoman, Rihanna will star in Dior’s “Secret Garden” video series. The Barbadian beauty will also appear in Dior’s print campaign which will be shot by Steven Klein and debut later this Spring.




“I feel very special, not just as a woman of colour, which I think is brilliant, but as a woman to be acknowledged by Dior is very special.”


In addition to Rihanna’s Dior news, she’s also in the middle of promoting her new movie Home, Rihanna voices the lead character, Tip, who becomes friends with an alien.

“I adored her personality. She’s very brave, fearless and very determined but what I really love about her is that she’s so sassy. I feel like I identify with a lot of those traits,” she smiles. “Especially the sass.”

“I think women are way stronger than they know, or sometimes they do know but they don’t always feel like being strong. Sometimes, you’re like, ‘Can I get a pass?’” she laughs.

“And also, Tip is so bold. And the way she dresses and how she wears her hair is not perfect and I feel like little girls should feel comfortable being that way, being strong and being themselves.”

Image credit: Rabbani and Solimene Photography via Getty Images

  1. March 16, 2015 - Reply

    Embarrassing for Dior then. High fashion brands are so racist.

    • March 16, 2015 - Reply


      I was just about to type Dior has barely any Black models on their runways ( they have been called out for it) yet Black celebrities are so quick to represent them. Can you imagine the things it will do if someone like Rhi was representing a Black designer instead.

      • March 16, 2015 - Reply


        Sadly I can’t think of a high fashion black designer. (I already know why too)I guess there’s the dude overseeing Balmain but he seems pretty okay with the status quo.

        • March 17, 2015 - Reply


          Tracy Reese and Kevan Hall

      • March 17, 2015 - Reply


        re: high end, Black fashion designers
        I’m gonna generalize for just a second…
        The one that I’ve noticed about Black people who are fashion conscious, or proclaim themselves as being a ‘fashionista’, they are more comfortable with ‘other’ people telling them what to wear or not to wear.
        I know too many fashionistas who will damn-near write think-pieces, soliliquoys and slam poems about the lack of Brown/Black faces to represent the fashion houses, but they will (in the same breath) talk sh*t about the inventories for Black designers.

        • March 17, 2015 - Reply


          It is the same for Makeup brands. They claim they are no makeup in “other” brands for darker skinned people, also write blog etc about it and when pointed out they are indeed “Black” brands cartering to them, they will complain about the price , quality etc.. yet they still manage to buy Lancome, Estee Lauder, Tom Ford, MAC ( who is the number makeup brand for too many Black women and some men) etc.. lol! There is a strong mindset that only “others” produce quality /worthy products.

          • March 28, 2015 - Reply


            Preach! I am so tired of hearing that makeup lie! They need to stop. It exists buy it, wear it, and shut up. Lol!

    • March 16, 2015 - Reply


      I was about to say something similar. This is good for Rihanna, but a company who has been around as long as Dior has should be ashamed of it taking this long to have a “1st” woman of color in a prominent role such as this.

  2. March 16, 2015 - Reply

    So, so proud of Rihanna. She continues to make her mark in both the beauty and fashion industries by simply being herself.

  3. March 17, 2015 - Reply

    Riri is so beautiful.

  4. March 17, 2015 - Reply

    There is a long way to go, but I do send my congratulations to Rihanna.

  5. May 5, 2015 - Reply

    Happy for Rhianna for breaking down barriers but sometimes I wish we could think outside of the box and instead of taking money and working with the very people who hate your culture you turn them down because they need you more than you need them, Rhianna is so mainstream when people see her in something everyone wants it now racist Dior will get even more business from the very people they “dislike”. I don’t know why people can’t understand that by supporting the oppressors you will remain oppressed.

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