Yesha Callahan

Lane Bryant Launches #ImNoAngel Campaign & Receives Backlash

Lane Bryant is going after competitors with the launch of their new #ImNoAngel campaign. The hashtag, which blatantly takes a jab at Victoria’s Secret, is to promote its new line of lingerie for full-figured women. But some seem to think the hashtag and it’s jab at the other company defeats the purpose of highlighting curvier women.

“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant CEO and President, Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

Lane Bryant’s new line of products under their Cacique line will of course be modeled by plus-sized (or in my world ‘women who look regular’) models. What’s amazing is that the models look to range from size 12-14, but they’re all still have ‘proper’ proportions, you know, to be a model.Tall. Flat stomachs. Hips. Full breasts.

Can I get at least one woman who’s shaped like an upside-down triangle? Or someone with no hips?

Although praising curves are cool, curves are also diverse. Not every woman a size 12+ is shaped the same, Lane Bryant would have you believe.

  1. April 7, 2015 - Reply

    i’m not the target demographic, but the issue i have w/this campaign is the same one i have for a lot of campaigns aimed at women. it hinges on cattiness to motivate customers. i hate the snarkiness of “#ImNoAngel” b/c it’s basically an attack on women who are just living their lives. no, we’re not all shaped or sized the same, but just b/c one group is getting shine doesn’t mean the way to elevate the other group is by tearing down the first group. they could’ve found a way to highlight larger women w/o the snark aimed at other models who are thinner. let’s stop attacking other women & pretending that’s the definition of confidence/strength/acceptance.

    • April 7, 2015 - Reply

      @Me

      I u/s what you are saying re: tearing others down to build someone else up, but I get this Lane Bryant ad also. Victorias Secret only just now started carrying my bra size, so I never considered purchasing intimate apparel from them because they obviously think breasts stop at a certain size. Most women want beautiful, feminine intimate apparel and not the black, tan and beige bullet bras so often marketed to fuller size women. So imo, a campaign saying “we’re no angels” is very clever for two reasons–it addresses a market that has been ignored for decades and it implies sexiness. Plus Lane Bryant has often been regarded as being dumpy because of their clothing, so this lingerie ad could also help rebrand their image if that is what they want.

      • April 7, 2015 - Reply

        @vintage3000

        Man! Nobody carries my size F Victorias Secret, they acted like I was the problem last time I went in there. Lane Bryant doesnt fit either. I only wear Freya bras…if Im lucky I can get one for 30 bucks on amazon. If not, close to 70 bucks!

        • April 8, 2015 - Reply

          @Love.tweet.joi

          Have you tried Bare Necessities dot com or Fig Leaves dot com? They have good sales, and they carry Lunaire which I have been wearing for years. Very comfortable, pretty and good quality.

          I have seen Freya but always full price and yeah they are $$$$. I was shocked to see VS finally carry my size. They even have very pretty nude shades in various brown colors , and even brown models to show how diverse they are becoming-lol. But I’ve heard VS bras are not the best quality.

    • April 14, 2015 - Reply

      @Me

      Very true!

  2. April 7, 2015 - Reply

    Models are models-they are supposed to present an ideal. What is wrong with showing 12-14 size models who still have enviable body proportions? I might get stoned for this, but a lingerie ad featuring a model with an ‘upside down triangle” no hips physique would not encourage me to purchase that product.

    • April 7, 2015 - Reply

      @vintage3000

      Of course you wouldn’t be compelled to buy a product that isn’t modelled on your body type. The point is that people who have “upside down triangle” physiques never get to see fashionable clothes on their bodies. We are selling with a mentality of the ideal– “this product will turn you into the ideal!”– rather than a mentality that the product is designed to look flattering on you, as you are.

      • April 7, 2015 - Reply

        @Reverse Racist

        “The point is that people who have “upside down triangle” physiques never get to see fashionable clothes on their bodies:

        They don’t? All those slim hipped, long torso models on most runways and catalogs show otherwise. Matter of fact, that particular physique is often considered the ideal to begin with, so it does not really make sense to use that particular body type as an example of a demographic that is under represented.

        So let’s use other body types–small breasts and very thin? They are represented well in high fashion runways. Shorter women? There are many retailers who have petite sizes that are proportioned for smaller women.

        Point is, there is not a lot of advertising geared for curvy women with the proportions of the models shown here. Some people (not saying the author) think plus sized models means simply overweight with no tone. I have read other comments where some women complain about models like these women, and that their flat stomachs, long legs, etc. are still unattainable for a lot of women and I understand their gripe. But these women are still models and this is still marketing, I think it’s appropriate for them to feature their look.

        • April 9, 2015 - Reply

          @vintage3000

          i think i get you, im saying that while it is good that these models are getting representation, the majority of “plus size” is not, and it seems like the term is being whitewashed to refer to slightly overweight, toned women (whom the label DOES include) and push out women with stomachs, arms, and bodies that are still deemed undesirable.

    • April 7, 2015 - Reply

      @vintage3000

      My issue is usually they use size 8 – 10 models. That really irritates me. If you cant realistically wear anything in the store, you shouldnt model the clothes. When I was a 12 I couldnt wear Lane Bryant clothes. Sales people roll their eyes when you walk in. Lol.

      • April 8, 2015 - Reply

        @Love.tweet.joi

        That happened to my friend. She used to be plus size and shopped at the same Ashley Stewart for years. After she had a breast reduction and lost about 30 pounds, she went to the same Ashley store and the sales ladies threw mad shade at her. Pretending not to see her, snapping at her, etc-lol

    • April 9, 2015 - Reply

      @vintage3000

      true but they are talking about curvy women what the brothers call thick women!

  3. April 7, 2015 - Reply

    I am going to have to examine this campaign closely. Of course, I just want to find something nice for my wife!

    • April 9, 2015 - Reply

      @Anthony

      I give my wife money and let her shop for herself. LOL…………

    • April 11, 2015 - Reply

      @Anthony

      I see what you did there!

  4. April 7, 2015 - Reply

    There has been a strong backlash
    against solely showing models in one type of skinnier size. This trend of
    showing diverse models will continue. There should be discernment of course in making sure that diverse models are shown in the right way.
    Models, in diverse sizes, should have the right to express themselves. Also, we
    shouldn’t be in the business of promoting divisiveness among women. This situation should never be about a divide and conquer strategy. People should promote unity among women. The Cacique commercial will cause more discussions
    about beauty. Lane Bryant wants more profits, so that is why in my opinion she
    utilized bigger models with specific proportions in their body shapes. Any legitimate enterprise involving the
    selling of these products should be about meeting the demands of the community
    and promoting dignity and the pursuit of happiness for all women. We have a
    long way to go in having a truly just society. Yet, we have to keep on going to
    promote the fundamental truth that beautiful women exist among a myriad of
    shapes and sizes.

  5. April 7, 2015 - Reply

    I see so many women complaining and asking ” where are the bellies?” and saying ” well skinny women can go to target and find any kind of clothes they want, i can’t” i’m sorry, but if you are THAT big then why not lose weight? obviously there is a problem. maybe you shouldn’t be 400lbs?

    • April 8, 2015 - Reply

      @chanela

      so should they walk around naked until they can fit the clothes in target? or would it make more sense to just make clothes that fit the people that exist today?

      • April 9, 2015 - Reply

        @Me

        exactly… people cant hold such contradiction in their heads thinking people above a certain weight *dont deserve to be clothed* .. besides the fact that women below 400lbs also have bellies… i just see the same “fat people myths” over and over again, i dont understand why its so important to degrade fat women to these people.. concern trolling.

  6. April 7, 2015 - Reply

    I dislike the angel/sex thing altogether. Why dont they all just say #imaheathen LOL. No?

    • April 9, 2015 - Reply

      @Love.tweet.joi

      funny but there is some truth in your joke that’s what they are trying to promote, they are trying to promote a heathenish society because it would be easy to control.

      • April 9, 2015 - Reply

        @TheBurningBush

        Of course! That’s what makes it so annoying.

  7. April 8, 2015 - Reply

    Where is Dana Owens in these ads?

  8. April 8, 2015 - Reply

    i love the ad

  9. April 8, 2015 - Reply

    Clothing sizes given don’t provide any useful information. There are so many vanity size 8 to 14, I have to try on a big range of clothing just to see what fits. I wish clothing manufacturers labelled by breast, waist and hip size, then place those within a “shape” category. Would make shopping easier and more appealing. I don’t look at models all that much.

    • April 8, 2015 - Reply

      @Goldenah

      Ha! Its called staying away from clothes made in China. Lol. I can look at the store and know if the clothes will fit well. If I have to go up too many sizes, then the clothes are probably gonna fit poorly and make me look like trash.

    • April 8, 2015 - Reply

      @Goldenah

      i’m not plus size, but i 100% agree w/you on this. for yrs, i have been so irritated w/the fact that men’s clothes are labeled the way they should be: inseam length, waist length, neck size, sleeve length, etc. they put all the pertinent info on the tag & make sizes for all body types. but w/women, they give us one shape fits all & then just size up & down from there. i can’t wear women’s hats b/c they only make them in osfa instead of s, m, l (my head size is xl). i stay away from long sleeve shirts until the winter is too unbearable to wear short sleeves b/c they’re always 2 inches to short on me (i have a slim build on large bones, so my arms & legs are longer than average). if i try to go one size up to make the length fit, the whole garment looks misshapen on me. if i wear my true size, i look like i just discovered puberty. the fashion industry is very cruel towards women.

  10. April 9, 2015 - Reply

    Who said full-figured women were not sexy? Most black men always thought that full figured and curvy women was sexy and always preferred and love full-figured curvy women we call them “thick”. Perhaps people in the advertising business have found out what we already knew.

  11. April 14, 2015 - Reply

    I think these ads are actually insulting to women. The #iamnoangel hashtag puts the curvy girl almost in a negative light. Being an angel has a connotation of being sweet and enduring. This is not a good way to promote any woman’s self esteem. It potentially conveys the idea that curvy girls aren’t sweet and enduring and they aren’t like the girls who are called “angels” (thin girls). Nice try, but I think LB missed the mark. They need a new way to pitch their undies.

  12. April 17, 2015 - Reply

    This is a good start

    • April 21, 2015 - Reply

      @stephen frank

      Agreed!

  13. April 20, 2015 - Reply

    Hey i had no problem with it.
    I love all of it…

    • April 21, 2015 - Reply

      @tiztiz

      Me too! No campaign is ever going to fully capture all women. I’m happy that at least Lane Bryant did something different.

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