Some new and exciting things are in store for fans of Patti’s sweet potato pies. Patti’s highly raved about dessert was supposed to be a limited edition, one time joint venture with Walmart. But due in part to James Wright’s viral video, pies were flying off the shelves with the quickness. In response to the success, Walmart decided not only to bring the pie back, but to forge a brand new partnership with Ms. LaBelle for a couple of new sweet deals.
“We haven’t had so much excitement since we relaunched Twinkies,” said Kerry Robinson, Vice President for bakery and deli at Walmart.
Two new cakes have been announced- a buttery vanilla pound cake with vanilla frosting (currently sold out on Walmart’s site) and a caramel cake (not yet available online), which will be launched under the “Patti’s Good Life” brand. Walmart is obviously hoping to build on the momentum from those infamous pies.
“I have a hit pie,” LaBelle told BuzzFeed News. “I have other products that will do better now — the cakes, and more food coming out — because of the success of the pies.”
Premium Vanilla Pound Cake
Classic Bundt cake drizzled with velvety vanilla icing makes this a signature home-style dessert with a straight-out-of-the-oven look. An impressive cake made with quality ingredients, it pairs well with weeknight dinners, birthday celebrations and Easter gatherings.
- Bundt cake shape gives it an authentic, homemade look
- Rich vanilla icing
- Classic premium dessert with high quality ingredients
- Expected arrival date in store: Today!
- Available for online grocery with free pickup
- Everyday Low Price: $6.44
Premium Caramel Cake
Premium three-layered yellow cake filled with real buttercream and drizzled with a rich caramel pour that will remind you of home. Decadent and delicious, it’s a fantastic choice for birthdays, family parties or everyday celebrations when you want a stand-out dessert.
- Real buttercream filling
- Rich caramel pour
- Three moist layers of yellow cake
- Expected arrival date in store: January 18th
- Will be available for online grocery with free pickup
- Everyday Low Price: $13.94
Will you be heading to Walmart to try these brand new #PattiCakes? Do you think they’ll be equally as successful?